As I recently became the founder of a new online gallery, I have been contemplating what would motivate someone to purchase original art for their walls. I looked around my own office and home, and took an inventory of the pieces I own, how long I’ve owned them, and how I feel about them.
The results were not surprising. I discovered that for the most part, the art had become “part of me,” an expression of what I love. Color, typography, photography, shape, contrast, and beauty. I cannot imagine my environment without them. I guess in some ways, they have become “family.” I often gaze at them, and more times than not, I see something I hadn’t noticed before.
I do believe that investing in art you love, even if the price tag is a bit uncomfortable, will make you love your space more. I believe it will bring additional happiness to your life. I believe that it will become a part of who you are, your expression to the friends that gather around you. That said, if you own art that you don’t love, it might be time to remove, sell and replace.
A study by neurobiologist and University College London professor, Semir Zeki, found that looking at a work of art can actually have the same psychological effect as the euphoric experience of romantic love.
Wow. That’s pretty amazing. If that’s the case, I believe I should cover my walls! Added to benefit list of being more self-reflective, contemplative, expressive of yourself, what’s to argue about?
My conclusion? Buy art you love. Be happier. Make your space an expression that reflects who you are.
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Portfolio2 Gallery launched in November of 2017.